We would welcome the opportunity to present our thinking in full to the Member Experience Committee. We believe Impact is the right partner to help the Royal Mail Collective Pension Plan build the member understanding and trust that a first-of-its-kind CDC scheme demands.
Technical credibility
As the UK’s first authorised CDC scheme, the Royal Mail Collective Pension Plan has already set the standard for how collective pension schemes communicate with members. The opportunity now is to raise it further, building the understanding and trust that will determine CDC success in the long term.
That makes the choice of communications adviser more consequential than it would be for a typical pension scheme. The right partner will understand CDC technically, communicate it clearly, and help the Trustee build member confidence year on year, not just produce compliant materials.
Why Impact
Impact is a strategic communications agency that sits within Marsh. We specialise in complex, regulated environments where clarity, trust and long-term member understanding are critical. We’re not simply a creative agency; we start from member outcomes and work backwards to communications strategy and design.
Our team combines actuarial and pensions expertise, behavioural insight, digital and personalised delivery capability and a deep track record in pension and benefits communications. Through Marsh, we also have direct access to actuarial, governance and regulatory specialists, giving the Trustee a single, accountable partner with the depth to handle the full scope of this appointment, covering short-term needs with longer-term strategic advice and direction.
Our approach
We have reviewed the RFP, the existing member communications and the Collective Plan website. We believe the Plan has built strong foundations that are credible, transparent and Trustee-led.
The opportunity now is to move from technically accurate to member-centric: communications that build understanding progressively, set realistic expectations about income for life and lump sum annual adjustments, and reinforce confidence in Trustee governance over time.
Our response covers all your questions in full. In summary:
- We can deliver all services described in Section 2 within Impact, in-house, with a designated lead accountable to the Trustee Executive and Member Experience Committee.
- We have relevant experience communicating complex, unfamiliar benefit structures to large workforces, digitally, at scale, and on mobile.
- We’re ready to commence from late Spring/Summer 2026 and would begin with a structured onboarding workshop to align on strategy from day one.
- We bring specific expertise in the communication challenges CDC presents — variable benefits, expectation-setting, adjustment communications and trust-building in a regulated environment.
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